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Kerry Segrave

Electric Car in America, 1890-1922: A Social History

Electric Car in America, 1890-1922: A Social History

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  • More about Electric Car in America, 1890-1922: A Social History

In 1900, electric cars were expected to be the leader in automotive production, but their hope and confidence collapsed due to expensive prices, and the storage battery was an endless source of problems. An aggressive PR campaign of lies and deceptive advertising could not turn the tide.

Format: Paperback / softback
Length: 130 pages
Publication date: 30 March 2019
Publisher: McFarland & Co Inc


The electric vehicle held immense promise in 1900 as a dominant force in automotive production. Its advantages were numerous, including its cleanliness, absence of odor, silence, and mechanical simplicity. Electric cars were renowned for their reliability, rarely experiencing breakdowns, and offering effortless operation. One of their most remarkable features was the ability to start the car instantly from the driver's seat, a capability unmatched by any other machine.

However, everything changed. As this history unfolds, the hope and confidence of 1900 gave way to a collapse, and just two decades later, electric cars had effectively become obsolete. While gasoline cars experienced significant price reductions, electric cars remained expensive, further exacerbating their decline. The storage battery, a central component of electric cars, continued to present endless problems, further hindering their popularity.

In a desperate attempt to reverse the tide, an increasingly frantic public relations campaign of lies and deceptive advertising was launched. However, it was to no avail. The public's perception of electric cars had been tarnished, and their reputation remained in tatters. The dream of a cleaner, more efficient transportation system had been shattered, and the electric vehicle's legacy was relegated to the annals of history.

In conclusion, the electric vehicle's journey in 1900 was a tale of promise and disappointment. While it held immense potential as a leader in automotive production, its inability to overcome the challenges of its time ultimately led to its demise. The lies and deceptive advertising campaign failed to sway the public's opinion, and the electric car's legacy was left in ruins.

Weight: 480g
Dimension: 181 x 255 x 17 (mm)
ISBN-13: 9781476676715

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