Electrographic Architecture: New York Color, Las Vegas Light, and America's White Imaginary

Electrographic Architecture explores how illuminated light and color have shaped America's white imaginary, tracing the rise of urban advertisements, light empires, and neoclassical buildings in the early twentieth century, the midcentury construction of polychromatic electrographic spectacles, and their eclipse by informally intense, invisible algorithms at the dawn of the new millennium.

Format: Hardback
Length: 320 pages
Publication date: 01 August 2023
Publisher: University of California Press

Here is the rephrased text:

Electrographic Architecture, a groundbreaking exploration of the intersection of technology, media studies, and aesthetics, delves into the critical narrative of how illuminated light and color have shaped America's white imaginary. In her comprehensive study, Carolyn L. Kane traces the evolution of the country's urban advertisements, light empires, and neoclassical buildings during the early twentieth century, the emergence of polychromatic electrographic spectacles in the mid-century, and their eventual eclipse by informatically intense, invisible algorithms at the dawn of the new millennium.

Drawing upon extensive archival research, insightful interviews, and meticulous visual analysis, Electrographic Architecture unveils the intricate relationship between the development of America's electrographic surround and a novel paradigm of power, property, and possession. Kane meticulously examines the historical, cultural, and technological factors that have contributed to the shaping of this visual landscape, shedding light on the ways in which illuminated light and color have played a pivotal role in constructing and perpetuating the nation's white identity.

Through her detailed examination of the rise and fall of various electrographic technologies, Kane highlights the shifting dynamics of power and control in the media and architectural realms. She explores how the introduction of electrographic spectacles in the mid-century revolutionized the way people experienced and interacted with visual media, creating a new sense of spectacle and immersion. However, as the new millennium approached, the dominance of informatically intense algorithms began to erode the once-dominant role of electrographic technology, rendering it invisible and marginalized.

Kane's study offers a rich and nuanced understanding of the complex interplay between technology, media, and aesthetics, providing valuable insights into the historical and cultural forces that have shaped America's visual landscape. By examining the rise and fall of electrographic architecture, she sheds light on the broader implications of technological advancements and their impact on power, property, and possession. Electrographic Architecture is a must-read for scholars, researchers, and anyone interested in the intersection of technology, media, and culture.

Weight: 580g
Dimension: 159 x 236 x 24 (mm)
ISBN-13: 9780520392595