Elevated Economics: How Conscious Consumers Will Fuel the Future of Business

Consumers and investors have elevated their game, and leaders must innovate with them or face the consequences. Richard Steel's book "Elevated Economics" provides a guide to a brave new world of conscious capitalism, where the new P of business-purpose is born from a values-driven, connected, and imperilled human race. ESG is not a trend, and leaders must get on board or risk extinction.

Format: Hardback
Length: 220 pages
Publication date: 29 October 2020
Publisher: Greenleaf Book Group LLC

Consumers and investors have raised the stakes, and leaders must keep up or face the consequences. In this captivating and influential guide to a brave new world of conscious capitalism, business expert Richard Steel explores the inevitability of change in our profit-driven, perpetual-growth capitalist model. The global economy has shifted towards a values-driven approach, and consumers are now demanding more than just price, location, product, promotion, and people. The emergence of the new P of business purpose, driven by a connected and endangered human race, has given rise to ESG. Elevated Economics offers valuable insights into the rise of ESG, featuring informative interviews with CEOs of successful corporations that actively embrace this model. Additionally, it highlights the growing opportunities for socially responsible investing (SRI), emphasizing that ESG is not just a passing trend but a critical aspect for leaders to embrace or risk extinction.

Elevated Economics: A Leadership Guide for Engaging the Modern, Socially Responsible Consumer

Consumers and investors have taken their game to new heights, driven by innovation and a heightened sense of responsibility. They have disrupted traditional industries, pushing for change and challenging the status quo. As leaders, it is imperative that we adapt and innovate alongside them, or risk being left behind. In this engaging and persuasive guide to a brave new world of conscious capitalism, Richard Steel, a renowned business expert, delves into the inevitability of change in our profit-driven, perpetual-growth capitalist model.

The global economy has undergone a significant shift towards a values-driven approach, with consumers increasingly demanding ethical and sustainable practices from corporations. The emergence of Environmental, Social, and Corporate Governance (ESG) as a key focus area reflects this shift. ESG encompasses environmental concerns, social responsibility, and corporate governance practices, and it is becoming an essential factor for investors and consumers alike.

In this guide, Richard Steel provides valuable insights into the rise of ESG and its implications for leaders. He highlights the importance of incorporating ESG principles into business strategies and decision-making processes. Through informative, firsthand interviews with CEOs of successful corporations that actively follow the ESG model, Steel showcases the practical benefits and opportunities that arise from adopting ESG practices.

One of the key insights offered by Elevated Economics is the recognition that ESG is not just a trend but a fundamental shift in the way businesses operate. It goes beyond mere compliance and philanthropy, and it requires a holistic approach that considers the long-term impact of corporate actions on society, the environment, and the economy.

Furthermore, the guide provides leaders with practical strategies and tools for integrating ESG into their operations. It discusses the importance of transparent reporting, ethical supply chain management, and community engagement. It also highlights the growing opportunities for socially responsible investing (SRI), which allows investors to align their investments with their values and support companies that prioritize ESG.

In conclusion, Elevated Economics is a must-read for leaders who are committed to driving positive change and building a more sustainable and responsible business world. By embracing the principles of conscious capitalism and integrating ESG into their operations, leaders can position their organizations for success in the rapidly evolving market landscape.

Weight: 510g
Dimension: 161 x 235 x 28 (mm)
ISBN-13: 9781734324846