Elite Sales Strategies: A Guide to Being One-Up, C reating Value, and Becoming Truly Consultative

Elite Sales Strategies is a how-to book from expert sales leader Anthony Iannarino that provides insights into how to approach every sale by serving clients from a position of authority and expertise. It suggests putting yourself in a "one-up" position, where you are qualified to offer nuanced and helpful advice to companies that have put themselves in a "one-down" position. The book provides a step-by-step approach for how to become "one-up" yourself and what you provide to your clients, as well as a healthy analysis of what makes a person or a company "one-down" and tips on how to course correct. It also provides strategies, tactics, and talk tracks that will provide you with what you need to become "one-up." Anthony Iannarino, a successful international speaker, author, and sales leader, brings a unique set of skills to the book.

Format: Hardback
Length: 272 pages
Publication date: 21 June 2022
Publisher: John Wiley & Sons Inc

In "Elite Sales Strategies," renowned sales expert Anthony Iannarino shares his philosophy on achieving commercial success. This comprehensive guidebook offers unique insights into approaching every sale by positioning yourself as an authority and expert. According to Iannarino, this approach aligns with an ethical obligation to serve your clients effectively. By combining ethics and tactics, you can maximize your strengths and capitalize on opportunities.

The book suggests putting yourself in a "one-up" position, where you, as the salesperson, come to a client with authority and strength. This allows you to provide nuanced and valuable advice to companies that may be in a "one-down" position due to poor decision-making, a lack of market understanding, or bad luck. At the core of this book is the idea of helping your clients become "one-up" in their respective fields, ensuring they achieve the desired results.

Elite Sales Strategies provides a step-by-step approach for becoming "one-up" yourself and the value you offer to clients. It also conducts a healthy analysis of what makes a person or a company "one-down" and offers practical tips for course correction. The book includes strategies, tactics, and talk tracks that will empower you to succeed. Additionally, it includes terminology and vocabulary to approach clients with tact and decorum while addressing their system's weaknesses.

With his extensive experience as a successful international speaker, author, and sales leader, Anthony Iannarino brings a unique set of skills to this book. His insights and strategies have helped countless individuals and organizations achieve sales excellence. Whether you are a novice salesperson or a seasoned professional seeking to elevate your game, "Elite Sales Strategies" is a valuable resource that will guide you toward success.

Weight: 550g
Dimension: 235 x 158 x 21 (mm)
ISBN-13: 9781119858942