Emotion Gestalten: Strategie Und Methodik Fur Designprozesse

Designing Emotion provides practical tools for analysing and controlling emotions in design, based on neuroscience and psychology research, with case studies and interviews from successful companies.

Format: Hardback
Length: 240 pages
Publication date: 07 August 2023
Publisher: Birkhauser

Designing Emotion: Strategies for the Design Process Considering Emotions
Designing Emotion is a comprehensive guide to designing emotional worlds that offers practical support for companies and professional designers. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour, and material. In addition to case studies and interviews, this expanded edition offers insights into the design practice of successful companies.

Basic knowledge of emotions and psychological models for the design process:
Designing Emotion provides a basic understanding of emotions and psychological models that are essential for the design process. It helps designers to identify the emotional needs of their target audience and to create designs that resonate with them.

Unrivaled publication on strategic design and emotion:
Designing Emotion is the most comprehensive publication on strategic design and emotion. It has been published in German and English and has been translated into several other languages. The third edition of the book includes exclusive interviews, practical examples, and analyses that provide valuable insights into the design practice of successful companies.

Expanded third edition with exclusive interviews, practical examples, and analyses:
The third edition of Designing Emotion includes exclusive interviews with leading designers and professionals in the field of emotion design. These interviews provide valuable insights into their design processes and the strategies they use to create emotional experiences. The book also includes practical examples of successful emotion design projects, such as the redesign of a hospital waiting room and the creation of a brand identity for a luxury hotel.

Available in German and English:
Designing Emotion is available in German and English, making it accessible to designers and professionals worldwide. The book is published by Springer and is available in both print and digital formats.

Conclusion:
Designing Emotion is a valuable resource for companies and professional designers who want to create emotional experiences that resonate with their target audience. The book provides practical support for analysing emotions and controlling them through precise use of form, colour, and material. With its exclusive interviews, practical examples, and analyses, the third edition of the book is the most comprehensive publication on strategic design and emotion available today.

Weight: 716g
Dimension: 180 x 226 x 25 (mm)
ISBN-13: 9783035623840
Edition number: 3. Aufl.