Andrew McStay
Emotional AI: The Rise of Empathic Media
Emotional AI: The Rise of Empathic Media
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- More about Emotional AI: The Rise of Empathic Media
In his book "Emotional AI," Andrew McStay explores the implications of media technologies that can interpret our feelings, emotions, moods, and intentions, arguing that this results in a form of technological empathy. He offers a balanced overview of the social benefits and drawbacks of new media trends and technologies, demonstrates through empirical research how "empathetic media" have been developed and introduced, and calls for a more critical approach to their rollout in public and private spheres.
\n Format: Paperback / softback
\n Length: 248 pages
\n Publication date: 07 June 2018
\n Publisher: SAGE Publications Ltd
\n
When media technologies become capable of interpreting our feelings, emotions, moods, and intentions, what happens? In his groundbreaking new book, Andrew McStay delves into this intriguing question and presents a compelling argument that these abilities lead to a form of technological empathy. This comprehensive and insightful exploration of the issues raised by "Emotional AI" offers a balanced and nuanced perspective on the social benefits and drawbacks of emerging media trends and technologies, such as emojis, wearables, and chatbots. Through rigorous empirical research, McStay demonstrates how "empathic media" has been developed and introduced by both start-ups and global tech corporations, including Facebook. By providing examples such as video gaming, facial coding, virtual reality, and cities, he helps readers understand the potential implications of these technologies on everyday life and social relations. McStay also calls for a more critical approach to the rollout of emotional AI in both public and private spheres. Combining established theory with original analysis, this book will revolutionize the way students perceive, utilize, and engage with new technologies. It is a must-read for students and researchers in media, communications, the social sciences, and beyond.
\n Weight: 440g\n
Dimension: 170 x 241 x 15 (mm)\n
ISBN-13: 9781473971110\n \n
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