Emotion-Driven Innovation: A Methodology to Envision Emotion-Focused New Product Ideas

The emotional dimension of products and services is a critical success factor, and designers need to be prepared to convey emotions through their designs. This book presents the development of the Emotion-Driven Innovation (E-DI) process, which supports designers in envisioning emotion-focused new product ideas and applying this knowledge to make strategic decisions when defining the emotional intentions for the new product. It targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.

Format: Hardback
Length: 181 pages
Publication date: 16 February 2024
Publisher: Springer International Publishing AG

It is widely acknowledged that the emotional aspect of products and services holds immense significance in numerous industries, serving as a crucial determinant of success. Crafting products that possess profound emotional characteristics poses a complex task, requiring professionals responsible for designing and developing new offerings to direct their design efforts toward evoking specific emotions. However, how do designers equip themselves to effectively communicate emotions through their designs? How do they grasp the art of provoking particular emotions? To reap the benefits that the understanding of emotions can bring when integrated into the design process, professionals require assistance in adopting approaches that enable them to apply this knowledge systematically and strategically.

This book presents the development of a process aimed at supporting product design teams in envisioning innovative ideas that prioritize emotions. Named Emotion-Driven Innovation (E-DI), this process empowers designers to identify the occurrence of emotions within a specific category of products available in the market, thereby informing their strategic decision-making when defining the emotional intentions for the new product. Furthermore, it aids in sharpening designers' creative thinking, fostering the creation of robust and meaningful emotion-centric new product ideas. This book is specifically tailored to cater to a professional audience seeking to delve deeper into this process and acquire valuable tools and frameworks that can be applied in real-world scenarios.

Weight: 453g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031498763
Edition number: 1st ed. 2024