Emotions and Values in Equity Crowdfunding Investment Choices 2: Modeling and Empirical Study

Equity crowdfunding is a new way for seed-stage start-ups to generate initial capital, raising questions about the choices made by investors. This book provides a transdisciplinary theoretical analysis and an explanatory model that is empirically tested using data from laboratory experiments. It also proposes the original theory of "emotional matching," which personalizes behavior and offers a new perspective based on project characteristics and investor preferences.

Format: Hardback
Length: 368 pages
Publication date: 07 May 2021
Publisher: ISTE Ltd

Equity crowdfunding is a novel approach for seed-stage start-ups to secure initial capital, thereby igniting concerns regarding the investment decisions made by stakeholders in this domain. Comprehending its intricacies is crucial for safeguarding investors, as they often lack awareness of the factors that can sway their choices. Nonetheless, engaging in equity crowdfunding entails a distinct decision-making framework, where entrepreneurs and platforms utilize various resources, including images, videos, and storytelling, as persuasive tools. This context appears to foster a holistic and emotional decision-making process, diverging from a rational and analytical approach.

Volume 1 of this book offers a transdisciplinary theoretical examination, drawing from finance, marketing, and psychology, among other social sciences. In the subsequent volume, an explanatory model is constructed based on this theoretical framework, which is then empirically validated using data derived from laboratory experiments. Additionally, this book presents the original theory of "emotional matching," which is both justified and substantiated. This theory personalizes behavior and provides a fresh perspective, grounded in project characteristics and investor preferences.

Weight: 680g
Dimension: 248 x 163 x 25 (mm)
ISBN-13: 9781786306340