Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent

Employer Branding (EB) is a strategy used by businesses to attract, develop, and retain potential employees. It focuses on creating a positive employer brand that resonates with candidates and helps the business stand out in the job market. In the hospitality and tourism industry, where labor turnover is high and there is a negative public image regarding employment practices, EB is especially important for attracting and retaining top talent. This book provides practical insights and case studies for companies in the hospitality and tourism sector to adopt EB strategies that suit their business, employees, and customers.

Format: Paperback / softback
Length: 216 pages
Publication date: 05 September 2022
Publisher: Emerald Publishing Limited

Employer Branding (EB) is a strategic approach aimed at helping businesses attract and retain top talent, making them the preferred employer for potential employees. It provides a range of practical tools and strategies to attract, develop, and retain people within an organization.

In the context of the hospitality and tourism industry, Employer Branding plays a crucial role in shaping the perception of careers in this sector. The book "Employer Branding for the Hospitality and Tourism Industry" explores the potential of EB in revolutionizing the management of people and enhancing the image of careers in the hospitality industry.

While traditional Employer Branding strategies have often been associated with large corporations, this book emphasizes the importance of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the hospitality and tourism field. It showcases innovative approaches for companies to adopt EB strategies that align with their specific business needs, employees, and customers.

Through international case studies drawn from real-world research, the book highlights practical ways for companies in the hospitality and tourism sector to embrace EB strategies. It emphasizes the importance of creating a compelling employer brand that resonates with potential employees, fostering a positive work culture, and offering competitive compensation and benefits packages.

Employer Branding is particularly crucial for the hospitality and tourism industry, as it faces challenges such as high labor turnover and a negative public image regarding employment practices. By developing a strong employer brand, companies can attract and retain top talent, improving their operational efficiency and customer satisfaction.

This book is a valuable resource for both current practitioners in the hospitality and tourism industry as well as for researchers and academics interested in the field of tourism, hospitality, branding, and employment. It provides insights into the latest trends, best practices, and strategies for building a successful employer brand, enabling organizations to compete in the ever-evolving job market.

Dimension: 229 x 152 (mm)
ISBN-13: 9781789730722