End of Fashion: Clothing and Dress in the Age of Globalization

Format: Paperback / softback
Length: 256 pages
Publication date: 01 November 2018
Publisher: Bloomsbury Publishing PLC

The twenty-first century has witnessed a significant transformation in attitudes towards fashion, with dress emerging as a powerful tool for self-expression rather than a mere symbol of status or profession. Designers are now regarded as artists, and fashion is increasingly being treated as an art form, finding its place in galleries, museums, and retail spaces. This shift has been driven by a multitude of factors, including technological innovation, globalization, and the rise of the internet.

In his book, "The End of Fashion," author Simon Reynolds explores the causes and implications of this shift, examining the impact of these factors on the fashion industry. Reynolds argues that the rise of mass mediation and digitization has broadened the way that contemporary fashion is perceived and consumed, leading to a shift in power dynamics within the industry. He explores the rise of online shopping, the emergence of bloggers as power elites, and the competition between runway shows, live-streaming, digital fashion films, Instagram, and Pinterest.

The book brings together original, cutting-edge contributions from leading international scholars in the field of fashion and cultural studies. These scholars offer insights into the ways in which fashion has become a site of cultural production, negotiation, and resistance, as well as the ways in which it has been shaped by global economic and political forces. "The End of Fashion" is an essential reading for students and scholars of fashion and cultural studies, as well as anyone interested in exploring the dramatic shifts that have shaken the fashion world this century and what they might say about larger changes within an increasingly global and digital society.

Weight: 486g
Dimension: 158 x 234 x 14 (mm)
ISBN-13: 9781350049123