Enduring Legacy of Weimar: Graphic Design & New Typography 1919-1933

The book explores the history of the Modernist design movement from 1919-1933, highlighting how fifty artists redefined the field and helped create modern graphic design. It discusses the contributions of various movements, such as German Dadaists, Bauhaus School, and European avant-garde artists, and how trends in typography, consumerism, and graphic design schools combined to create a new language of design.

Format: Hardback
Length: 400 pages
Publication date: 10 June 2019
Publisher: Prestel

This captivating book delves into the rich history of the Modernist design movement, unveiling its profound impact on graphic design. While the artistic realm of graphic design had yet to gain widespread acceptance until the early 20th century, this remarkable work specifically highlights the pivotal years of 1919 to 1933. Through the lens of fifty artists, it showcases how they revolutionized the field, shaping modern graphic design. Art historian and graphic artist Alston Purvis offers a concise yet engaging overview of the emergence of modern graphic design, shedding light on the seismic shifts occurring in Europe. He explores the diverse influences that contributed to the innovations of graphic design, including the German Dadaists, the Bauhaus School, and the European avant-garde artists. By examining how groundbreaking trends in typography, the rise of consumerism, and a renewed emphasis on graphic design schools converged, Purvis unveils the creation of a new design language that continues to resonate today. This book showcases the exceptional designs of 50 pioneering artists, such as Walter Gropius, Paul Klee, and El Lissitzky, who defied conventions and set new standards during a seminal period in graphic design. Their work in color, typography, and composition not only pushed boundaries but also laid the foundation for future generations of designers.

Weight: 2156g
Dimension: 299 x 216 x 31 (mm)
ISBN-13: 9783791384856