Engaging Employees through Strategic Communication: Skills, Strategies, and Tactics

Engaging Employees through Strategic Communication provides a comprehensive guide to employee communication and its role in driving engagement and successful change management. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and practitioners looking to execute effective employee communication engagement and change-management campaigns.

Format: Paperback / softback
Length: 258 pages
Publication date: 30 September 2021
Publisher: Taylor & Francis Ltd

Engaging Employees through Strategic Communication offers a comprehensive exploration of employee communication and its transformative role in driving employee engagement and successful change management. With a philosophy that emphasizes the significance of internal audiences in the success of strategic communication plans and business strategies, particularly in the context of driving change, Mark Dollins and Jon Stemmle provide readers with a practical and comprehensive understanding of employee communication strategies, skills, and tactics. By integrating theory and cutting-edge research with practical examples and case studies sourced from award-winning entries judged as best-in-class by prestigious organizations such as the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews, the book equips students with the tools they need to evaluate the impact of effective employee communication campaigns.

Ideal for undergraduate and graduate students enrolled in internal, corporate, or employee communication courses, this book serves as a valuable reference for practitioners seeking to excel in executing effective employee communication engagement and change-management campaigns. To learn more about the book and its applications, please visit www.engage-employees.com.

Weight: 410g
Dimension: 153 x 230 x 22 (mm)
ISBN-13: 9780367903909