Enterprise China - Adopting a Competitive Strategy for Business Success

Enterprise China: Adopting a Competitive Strategy for Business Success provides a roadmap for business executives competing in and with China, examining the interconnectedness of the Chinese state and businesses and how this affects Western business interests.

Format: Hardback
Length: 240 pages
Publication date: 28 November 2022
Publisher: John Wiley & Sons Inc

Enterprise China: Adopting a Competitive Strategy for Business Success is a comprehensive guide for business executives navigating the complexities of competing in and with the vibrant Chinese market. Written by a team of renowned management researchers and strategists, this insightful book delves into the intricate relationship between the Chinese state and businesses, unveiling the often-overlooked interconnectedness that shapes the business landscape.

The authors shed light on how the overarching vision, ambition, and strategy of the Chinese state impact and guide key commercial enterprises, exerting a profound influence on Western business interests. Throughout the book, readers will explore the competitive strategies and tactics employed by Chinese enterprises, gaining valuable insights into their unique approaches to market competition.

Furthermore, the authors offer valuable strategies and tactical options for Western business executives seeking to thrive in the Chinese market. They provide a comprehensive assessment of the key factors that business executives must consider when conducting business in and with China, including cultural nuances, regulatory complexities, and market dynamics.

Enterprise China is an essential resource for business executives, policy makers, and thought leaders seeking to gain a deeper understanding of one of the world's most significant economic powerhouses. By examining the complex interplay between the Chinese state and businesses, this book provides valuable perspectives on an unavoidable and determined competitor, equipping readers with the tools they need to succeed in the ever-evolving Chinese market.

Weight: 496g
Dimension: 234 x 159 x 20 (mm)
ISBN-13: 9781394153428