Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice

The book "Entertainment-Education: Trends, Research, and Practice" explores the latest trends in entertainment-education, a communication field that combines social change messaging with entertainment media. It offers insights into the practice, challenges, and potential pitfalls of entertainment-education, providing a balanced view of the industry through experienced practitioners' essays.

Format: Hardback
Length: 354 pages
Publication date: 27 March 2021
Publisher: Springer Nature Switzerland AG

This Open Access book explores the latest developments in the theory, research, and practice of entertainment-education, a field of communication that blends social change messaging with entertainment media. Often referred to as edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers exciting opportunities, including transmedia and digital formats. However, creating media can be a complex and chaotic process. The realities of working in the field and the strict structures of scholarly evaluation often hinder honest accounts of entertainment-education practice.

In this collection of essays, experienced practitioners provide unique insights into the workings of entertainment-education and offer a balanced perspective on its potential challenges. The book offers readers a valuable opportunity to learn from the successes and mistakes of experts, gaining a behind-the-scenes look at the business of creating entertainment-education media.

The field of entertainment-education has witnessed significant growth in recent years, driven by the increasing demand for effective communication strategies that engage and inspire audiences. Entertainment-education media has the potential to reach large audiences, promote social change, and foster positive behavior change. However, the creation of such media requires a careful balance between entertainment value, educational content, and social impact messaging.

One of the key challenges in entertainment-education is the need to create engaging and relatable content that resonates with diverse audiences. This requires a deep understanding of the target audience's needs, interests, and cultural backgrounds. It also requires the ability to craft compelling narratives that convey social change messages in a way that is accessible and memorable.

Another challenge is the need to ensure that entertainment-education media is socially responsible and promotes positive social change. This requires a commitment to ethical practices, such as accurate representation of marginalized communities and the use of sensitive language and imagery. It also requires a willingness to address complex social issues and challenge dominant narratives.

Despite these challenges, entertainment-education has the potential to be a powerful tool for promoting social change and improving the well-being of individuals and communities. By leveraging the power of entertainment, educators and communicators can create media that is both entertaining and educational, and that has a positive impact on society.

In conclusion, this Open Access book provides a comprehensive exploration of the latest trends in the theory, research, and practice of entertainment-education. It offers valuable insights into the challenges and opportunities of creating entertainment-education media, and provides readers with a wealth of knowledge and expertise from experienced practitioners. As the field continues to evolve, it is important to continue to prioritize the balance between entertainment value, educational content, and social impact messaging, and to work towards creating media that has a positive and lasting impact on society.

Weight: 606g
Dimension: 154 x 218 x 28 (mm)
ISBN-13: 9783030636135
Edition number: 1st ed. 2021