Entrepreneurial Marketing - Beyond Professionalism to Creativity, Leadership, and Sustainability

Entrepreneurial Marketing: Beyond Professional Marketing is a groundbreaking book that redefines entrepreneurial marketing by exploring the impact of digital connectivity on consumers and companies. It introduces a fresh approach that converges dichotomies into a coherent form and discusses the strategies and techniques needed to create value and lead companies to success in the future.

Format: Hardback
Length: 288 pages
Publication date: 16 March 2023
Publisher: John Wiley & Sons Inc

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sectors brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also considers the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.

The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes:

A post-entrepreneurial-marketing view of the commercial landscape, which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity.

Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030.

Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors.

The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur.

Weight: 566g
Dimension: 161 x 236 x 23 (mm)
ISBN-13: 9781119835202