Entrepreneurship the Disney Way

This book explores the business story of Walt Disney and the company he built, combining entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams. It provides the reader with the tools to embrace their own entrepreneurial leadership style, lead effectively, be more innovative, and build a successful organization. It also offers the opportunity to take the Entrepreneurial Leadership Instrument, which measures one's style in leading entrepreneurial ventures. The book is divided into two parts: Part I provides an overview of Disney's entrepreneurial journey, and Part II examines the company's transition from a family business into a global operation.

Format: Paperback / softback
Length: 308 pages
Publication date: 13 November 2018
Publisher: Taylor & Francis Ltd

This book delves into the captivating business narrative of Walt Disney and the remarkable company he founded. Blending a unique blend of entrepreneurship, creativity, innovation, and an unwavering determination to unlock the best in his teams, Walt Disney etched his name into the annals of business history as the visionary behind one of the most successful ventures ever witnessed. Goldsby and Mathews, in their insightful work, offer the reader a comprehensive guide, equipping them with the essential tools to embrace their own entrepreneurial leadership style, effectively lead, foster greater innovation, and construct a thriving organization.

Through the lens of Disney, this book serves as a valuable primer on entrepreneurship, innovation, and leadership. It begins with a broad introduction to the concepts that remain pertinent to entrepreneurial organizations in the modern landscape, delving into how Disney constructed his empire and how the company continues to reign as a dominant force in its industry. Moreover, the book presents an opportunity for readers to take the Entrepreneurial Leadership Instrument, a comprehensive assessment that measures one's style in leading entrepreneurial ventures.

The book is structured into two distinct parts:

Part I offers a comprehensive overview of Disney's entrepreneurial journey, encompassing key topics such as vision, risk-taking, financing, and human resource management. It sheds light on the visionary mindset that propelled Disney forward, as well as the strategic decisions he made to navigate the challenges and opportunities that arose along the way.

Part II delves into the remarkable transformation of Disney from a family-owned business into a global enterprise. It explores the intricacies of succession planning and strategy, as well as the challenges and opportunities that accompanied this transition. Additionally, Part II delves into Disney Parks and Resorts, the vital component of the company that interacts directly with customers, encompassing topics such as culture, employee engagement, exceptional customer service, and the creation of unforgettable customer experiences.

Entrepreneurship the Disney Way serves as a captivating testament to the power of entrepreneurship, innovation, and leadership. Through the compelling storytelling of Walt Disney and the profound impact of his company, this book brings these vital concepts to life, offering valuable insights and practical strategies for aspiring entrepreneurs, leaders, and anyone seeking to create a lasting legacy in their respective fields.

Weight: 460g
Dimension: 150 x 228 x 17 (mm)
ISBN-13: 9781138737556