Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era

Ephemeral retail is the growth of pop-up stores as a new mode of retailing, offering exclusive and surprising retail experiences. It is becoming increasingly popular among distribution channels, with many established brands integrating them into their distribution channels. This phenomenon is particularly attractive to postmodern consumers seeking hedonic experiences.

Format: Paperback / softback
Length: 126 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

Ephemeral retail, often referred to as the hottest retail phenomenon, has emerged as a novel mode of retailing. These temporary stores pop-up unexpectedly, swiftly drawing large crowds, before either disappearing or transforming into something else. While they share similarities with traditional physical stores and online platforms, ephemeral stores stand out due to their distinct and distinguishing characteristics.

Ephemeral retail is gaining popularity among distribution channels as it offers exclusive and surprising shopping experiences. Many established brands have already integrated these new points of sale into their distribution channels, while others are embracing them to enhance communication, raise awareness, boost sales, or simply for experimentation. This phenomenon is finding a place among retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that appeals to postmodern consumers seeking hedonic experiences.

This concise text provides an overview of this growing phenomenon and contextualizes it within existing distribution channels. It explores brand atmospheric interventions designed to influence customer emotions, behaviors, or experiences, as well as the practices retailers adopt to build strong relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.

Weight: 168g
Dimension: 214 x 138 x 15 (mm)
ISBN-13: 9781032570389