Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

The "godfather of content marketing" provides updated methods and tools for developing effective content, including Web3, and covers new social media platforms and the "creator economy." It offers strategies for updating existing content and making it more strategic, and emphasizes the importance of data-driven decision-making to optimize content performance. Epic content is essential for capturing customers' hearts and minds and positioning businesses as trusted experts in their industries.

Format: Hardback
Length: 368 pages
Publication date: 04 April 2023
Publisher: McGraw-Hill Education

When "Epic Content Marketing" was first published eight years ago, content marketing was just beginning to gain traction in the marketing realm. Today, this approach, encompassing everything from blogging to YouTube videos to social media, forms the backbone of most organizations' marketing strategies.

In this comprehensive and revised edition, you'll embark on a journey to create compelling stories that inform, entertain, and inspire customers to take action. You'll learn how to craft content that resonates with your audience without resorting to overt persuasion. Moreover, you'll explore the ever-evolving landscape of social media platforms, including the emergence of the "creator economy." This edition will also guide you through the process of updating existing content and creating new content that performs strategically.

Key updates in this edition include:

New content models, structures, and opportunities: Discover innovative ways to create and distribute content that resonates with your audience.

Content entrepreneurship, content mergers and acquisitions: Explore the world of content entrepreneurship and learn how to acquire and merge content businesses.

Subscriptions and audience building: Harness the power of subscriptions to build a loyal audience and monetize your content.

Team structure, importance of community, DAOs, and creator networks: Understand the importance of building a strong team and fostering a sense of community around your content.

Content options, NFTs, and discord servers: Explore the latest trends in content options, such as NFTs and discord servers, and learn how to leverage them to enhance your content marketing strategy.

Making data-driven decisions to optimize content performance: Learn how to use data and analytics to optimize your content performance and achieve better results.

Distributed the right way at the right time, epic content is the ultimate tool to capture the hearts and minds of customers. It's how you position your business as a trusted expert in your industry. It's what customers share and talk about.

This updated edition of the trusted guide provides you with everything you need to thrive in the new world of content marketing. Whether you're a seasoned marketer or just starting, this comprehensive resource will empower you to create content that resonates, engages, and drives results. So, embark on your content marketing journey with confidence, knowing that you have the tools and knowledge to succeed in this ever-evolving landscape.

Weight: 584g
Dimension: 163 x 236 x 33 (mm)
ISBN-13: 9781264774456
Edition number: 2 ed