Salvador Jimenez Murguia
Epic Fails: The Edsel, the Mullet, and Other Icons of Unpopular Culture
Epic Fails: The Edsel, the Mullet, and Other Icons of Unpopular Culture
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- More about Epic Fails: The Edsel, the Mullet, and Other Icons of Unpopular Culture
In Epic Fails: The Edsel, the Mullet, and Other Icons of Unpopular Culture, Salvador Jiménez Murguía examines some of the most iconic missteps of the past several decades, exploring the inherent, often comic strain in American life between fame and infamy.
Format: Hardback
Length: 184 pages
Publication date: 15 November 2018
Publisher: Rowman & Littlefield
Innovation and success have been driven by ingenuity, ambition, and dedication, leading to transformative advancements such as the light bulb and the Internet. These achievements have improved countless lives. However, alongside these positive outcomes, there exists a less desirable side effect: the cultural remnants that pave the way to obscurity. While failures may not always hold significant importance, it is crucial to examine them.
In his book "Epic Fails: The Edsel, the Mullet, and Other Icons of Unpopular Culture," Salvador Jiménez Murguía delves into some of the most memorable blunders of recent decades. By exploring the inherent comedic tension between fame and infamy, the author conducts a survey of the finest (or, rather, worst) offerings of humanity. This text captures the unintentionally entertaining realm of failure, encompassing fashion flops like the mullet and Zubaz pants, as well as marketing missteps such as Bud Dry, New Coke, and Crystal Pepsi. Murguía contextualizes these errors within cultural frameworks, examining how each product met its demise while seeking to answer the ultimate question: "What were they thinking?"
This book offers a captivating exploration of human-made disasters, providing a entertaining treatise on the forgotten and infamous endeavors of American creativity, or lack thereof. Whether these attempts were destined for failure from the outset, failed due to consumer indifference, or were simply victims of poor timing, "Epic Fails" brings them back into the spotlight, albeit briefly.
Weight: 428g
Dimension: 160 x 256 x 21 (mm)
ISBN-13: 9781538103715
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