Helga Drummond,Julia Hodgson
Escalation in Decision-Making: Behavioural Economics in Business
Escalation in Decision-Making: Behavioural Economics in Business
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Format: Paperback / softback
Length: 178 pages
Publication date: 14 October 2024
Publisher: Taylor & Francis Ltd
When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such predicaments. Instead of exiting when the odds ar
Weight: 453g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032928821
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