Esports and the Media: Challenges and Expectations in a Multi-Screen Society

This book explores the impact of esports on the entertainment industry, communication skills, media, social networks, marketing strategies, communicative globalization, merchandising, and communication experts. It provides insights into this rapidly developing area and is of interest to scholars, students, and professionals in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture.

Format: Hardback
Length: 118 pages
Publication date: 04 July 2022
Publisher: Taylor & Francis Ltd

Esports, a rapidly growing phenomenon in the entertainment industry, have captured the attention of scholars, students, and professionals alike. In this comprehensive book, a diverse group of authors delve into the multifaceted impact of esports and their role in society.

Chapter 1: Esports in the Entertainment Industry

Esports have emerged as a significant component of the entertainment industry, attracting millions of viewers and participants worldwide. The book explores the various ways in which esports have disrupted traditional sports and media, creating new opportunities for content creation, advertising, and sponsorship. It also examines the economic implications of esports, including revenue generation, career prospects, and the potential for investment.

Chapter 2: Communication Skills Learned through Esports

Esports require a high level of communication skills, including teamwork, strategic thinking, and effective communication. The book discusses the communication skills that can be learned through esports, such as leadership, teamwork, problem-solving, and conflict resolution. It also explores the role of communication in building communities and fostering social connections among esports enthusiasts.

Chapter 3: Media Gain from Broadcasting Esports

Esports have gained significant traction in the media, with major television networks and streaming platforms investing in broadcasting and coverage. The book examines the benefits that the media gain from broadcasting esports, such as increased viewership, engagement, and revenue. It also explores the challenges that the media face in covering esports, such as balancing sports coverage with esports content and addressing concerns about violence and toxicity in the gaming community.

Chapter 4: Social Networks and Esports

Social networks have played a crucial role in the growth and promotion of esports. The book explores the relationship between social networks and esports, including the impact of social media on fan engagement, team communication, and event organization. It also examines the challenges that social networks face in regulating esports content and preventing cyberbullying and harassment.

Chapter 5: Marketing Strategies Used in Esports

Esports organizations use a variety of marketing strategies to promote their games and events. The book discusses the main marketing strategies used in esports, such as influencer marketing, social media advertising, sponsorship, and event promotion. It also examines the challenges that esports organizations face in developing effective marketing strategies and measuring their ROI.

Chapter 6: Communicative Globalization and the Development of Esports

Esports have transcended national boundaries, becoming a global phenomenon. The book explores the impact of communicative globalization on the development of esports, including the spread of esports culture, the globalization of talent, and the emergence of international esports competitions. It also examines the challenges that esports organizations face in navigating the global landscape and promoting their games to a diverse audience.

Chapter 7: Merchandising and Esports

Merchandising has become an important aspect of esports, with organizations selling merchandise such as jerseys, hats, and other branded items. The book discusses the relationship between esports and merchandising, including the benefits that merchandising provides for esports organizations, such as revenue generation and fan engagement. It also examines the challenges that merchandising presents, such as balancing profitability with ethical concerns and ensuring that merchandise is of high quality and authentic.

Chapter 8: Communication Experts

Communication experts have been closely following
This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors, tackle the impact of esports and the ways in which it has grown

Esports, a rapidly growing phenomenon in the entertainment industry, have captured the attention of scholars, students, and professionals alike. In this comprehensive book, a diverse group of authors delve into the multifaceted impact of esports and their role in society.

Chapter 1: Esports in the Entertainment Industry

Esports have emerged as a significant component of the entertainment industry, attracting millions of viewers and participants worldwide. The book explores the various ways in which esports have disrupted traditional sports and media, creating new opportunities for content creation, advertising, and sponsorship. It also examines the economic implications of esports, including revenue generation, career prospects, and the potential for investment.

Chapter 2: Communication Skills Learned through Esports

Esports require a high level of communication skills, including teamwork, strategic thinking, and effective communication. The book discusses the communication skills that can be learned through esports, such as leadership, teamwork, problem-solving, and conflict resolution. It also explores the role of communication in building communities and fostering social connections among esports enthusiasts.

Chapter 3: Media Gain from Broadcasting Esports

Esports have gained significant traction in the media, with major television networks and streaming platforms investing in broadcasting and coverage. The book examines the benefits that the media gain from broadcasting esports, such as increased viewership, engagement, and revenue. It also explores the challenges that the media face in covering esports, such as balancing sports coverage with esports content and addressing concerns about violence and toxicity in the gaming community.

Chapter 4: Social Networks and Esports

Social networks have played a crucial role in the growth and promotion of esports. The book explores the relationship between social networks and esports, including the impact of social media on fan engagement, team communication, and event organization. It also examines the challenges that social networks face in regulating esports content and preventing cyberbullying and harassment.

Chapter 5: Marketing Strategies Used in Esports

Esports organizations use a variety of marketing strategies to promote their games and events. The book discusses the main marketing strategies used in esports, such as influencer marketing, social media advertising, sponsorship, and event promotion. It also examines the challenges that esports organizations face in developing effective marketing strategies and measuring their ROI.

Chapter 6: Communicative Globalization and the Development of Esports

Esports have transcended national boundaries, becoming a global phenomenon. The book explores the impact of communicative globalization on the development of esports, including the spread of esports culture, the globalization of talent, and the emergence of international esports competitions. It also examines the challenges that esports organizations face in navigating the global landscape and promoting their games to a diverse audience.

Chapter 7: Merchandising and Esports

Merchandising has become an important aspect of esports, with organizations selling merchandise such as jerseys, hats, and other branded items. The book discusses the relationship between esports and merchandising, including the benefits that merchandising provides for esports organizations, such as revenue generation and fan engagement. It also examines the challenges that merchandising presents, such as balancing profitability with ethical concerns and ensuring that merchandise is of high quality and authentic.

Chapter 8: Communication

Communication experts have been closely following the development of esports and their role in society. The book discusses the impact of esports on communication, including the ways in which they have changed the way

Esports, a rapidly growing phenomenon in the entertainment industry, have captured the attention of scholars, students, and professionals alike. In this comprehensive book, a diverse group of authors delve into the multifaceted impact of esports and their role in society.

Chapter 1: Esports in the Entertainment Industry

Esports have emerged as a significant component of the entertainment industry, attracting millions of viewers and participants worldwide. The book explores the various ways in which esports have disrupted traditional sports and media, creating new opportunities for content creation, advertising, and sponsorship. It also examines the economic implications of esports, including revenue generation, career prospects, and the potential for investment.

Chapter 2: Communication Skills Learned through Esports

Esports require a high level of communication skills, including teamwork, strategic thinking, and effective communication. The book discusses the communication skills that can be learned through esports, such as leadership, teamwork, problem-solving, and conflict resolution. It also explores the role

Esports require a high level of communication skills, including teamwork, strategic thinking, and effective communication. The book discusses the communication skills that can be learned through esports, such as leadership, teamwork, problem-solving, and conflict resolution. It also explores the role of communication in building communities and fostering social connections among esports enthusiasts.

Chapter 3: Media Gain from Broadcasting Esports

Esports have gained significant traction in the media, with major television networks and streaming platforms investing in broadcasting and coverage. The book examines the benefits that the media gain from broadcasting esports, such as increased viewership, engagement, and revenue. It also explores the challenges that the media face in covering esports, such as balancing sports coverage with esports content and addressing concerns about violence and toxicity in the gaming community.

Chapter 4: Social Networks and Esports

Social networks have played a crucial role in the growth and promotion of esports. The book explores the relationship between social networks and esports, including the impact of social media on fan engagement, team communication, and event organization. It also examines the challenges that social networks face in regulating esports content and preventing cyberbullying and harassment.

Chapter 5: Marketing Strategies Used in Esports

Esports organizations use a variety of marketing strategies to promote their games and events. The book discusses the main marketing strategies used in esports, such as influencer marketing, social media advertising, sponsorship, and event promotion. It also examines the challenges that esports organizations face in developing effective marketing strategies and measuring their ROI.

Chapter 6: Communicative Globalization and the Development of Esports

Esports have transcended national boundaries, becoming a global phenomenon. The book explores the impact of communicative globalization on the development of esports, including the spread of esports culture, the globalization of talent, and the emergence of international esports competitions. It also examines the challenges that esports organizations face in navigating the global landscape and promoting their games to a diverse audience.

Chapter 7: Merchandising and Esports

Merchandising has become an important aspect of esports, with organizations selling merchandise such as jerseys, hats, and other branded items. The book discusses the relationship between esports and merchandising, including the benefits that merchandising provides for esports organizations, such as revenue generation and fan engagement. It also examines the challenges that merchandising presents, such as balancing profitability with ethical concerns and ensuring that merchandise is of high quality and authentic.

Chapter 8: Communication

Communication experts have been closely following the development of esports and their role in society. The book discusses the impact of esports on communication, including the ways in which they have changed the way

Weight: 408g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032222653