Essentials of Tourism

This fourth edition of Essentials of Tourism provides up-to-date information on contemporary tourism topics, including the impact of Covid-19, government policy, VR tourism, climate change, sustainable tourism, and the Sustainable Development Goals. It is essential reading for all tourism students, focusing on technology and skills and employability.

Format: Hardback
Length: 480 pages
Publication date: 26 September 2022
Publisher: SAGE Publications Ltd

Will robots take over as hotel staff?
The rise of social media has had a significant impact on tourism marketing, with businesses increasingly using platforms like Instagram, Facebook, and Twitter to promote their products and services to a global audience. Social media has also enabled tourists to share their experiences and recommendations with others, which has helped to increase the visibility of tourism destinations and attractions. However, the rise of social media has also presented challenges for the tourism industry, such as the need to manage online reviews and feedback and the potential for negative publicity to spread quickly.

Will trust in travel be regained following the pandemic?
The pandemic has had a profound impact on the travel industry, with many people canceling their plans and avoiding travel altogether. This has led to a loss of revenue for hotels, airlines, and other tourism-related businesses, and has caused widespread uncertainty and fear among travelers. However, there are also signs that trust in travel is beginning to be regained, as people become more aware of the measures that businesses are taking to ensure their safety and health. This includes measures such as increased cleaning and sanitization, contactless check-in and check-out, and flexible cancellation policies.

For answers to these and many other contemporary tourism questions, look no further than this fourth edition of Essentials of Tourism.

Maintaining its concise, lively, and accessible style for students, key updates to this edition include:

New content related to the impact of Covid-19 on tourism, changing government policy, VR tourism and the metaverse, climate change, sustainable tourism, and the Sustainable Development Goals (SDGs).

A range of new case studies and examples showing how tourism theory can be applied in varied and international contexts.

A focus on both technology and skills and employability for the tourism sector in every chapter.

A recommended ‘classic paper’ per chapter marking key milestones in tourism thinking.

Essentials of Tourism is essential reading for all tourism students looking for the very latest coverage of the field and industry.

Chris Cooper is Professor in the School of Events, Tourism, and Hospitality Management at Leeds Beckett University, UK. He was awarded the UNWTO Ulysses Medal for his contribution to tourism education and policy.

Weight: 1180g
Dimension: 246 x 189 (mm)
ISBN-13: 9781529778588
Edition number: 4 Revised edition