Ethical Consumption: A Research Overview

The study of business research is an important topic that covers a wide range of topics, from marketing to finance to management. This guide provides an overview of the state of the art in business research, including references to key research publications in the field.

Format: Hardback
Length: 84 pages
Publication date: 11 April 2023
Publisher: Taylor & Francis Ltd

The following is a concise expert guide to an important business research topic that summarises the state of the art in available and emerging research, including references to key research publications in the field.

Business research is a critical component of any successful business. It helps businesses gain insights into their customers, competitors, and industry trends, which can be used to make informed decisions and improve their operations. There are many different types of business research, including market research, customer research, and competitive analysis.

Market research is used to gather information about the market for a particular product or service. This information can be used to identify potential customers, understand their needs and preferences, and develop marketing strategies that will appeal to them. Customer research is used to gather information about individual customers and their experiences with a business. This information can be used to improve customer service, develop new products, and improve the overall customer experience. Competitive analysis is used to gather information about competitors and their products or services. This information can be used to identify strengths and weaknesses in the competition, develop competitive strategies, and improve the overall competitiveness of a business.

There are many different sources of business research, including surveys, interviews, and secondary data analysis. Surveys are a popular method of gathering information from a large number of people in a short period of time. Interviews are used to gather information from individual customers or employees. Secondary data analysis is used to analyze data that has already been collected by other researchers.

There are many different types of business research publications, including journals, magazines, and books. Journals are peer-reviewed publications that contain research articles on a wide range of business topics. Magazines are popular publications that contain articles on current business trends and issues. Books are comprehensive publications that provide in-depth information on a particular business topic.

In conclusion, business research is a critical component of any successful business. It helps businesses gain insights into their customers, competitors, and industry trends, which can be used to make informed decisions and improve their operations. There are many different types of business research, including market research, customer research, and competitive analysis. There are many different sources of business research, including surveys, interviews, and secondary data analysis. There are many different types of business research publications, including journals, magazines, and books.

Weight: 230g
Dimension: 142 x 224 x 12 (mm)
ISBN-13: 9781032160634