Morgen Witzel
Ethical Leader: Why Doing the Right Thing Can Be the Key to Competitive Advantage
Ethical Leader: Why Doing the Right Thing Can Be the Key to Competitive Advantage
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- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
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Excellent- More about Ethical Leader: Why Doing the Right Thing Can Be the Key to Competitive Advantage
The Ethical Leader emphasizes the importance of using an ethics-based business model for competitive advantage and long-term organizational success. It shows how ethical behavior can create and maintain long-term competitive advantage, build trust and respect among key stakeholder groups, and engage the trust of employees, consumers, shareholders, and the wider community.
\n Format: Hardback
\n Length: 240 pages
\n Publication date: 13 December 2018
\n Publisher: Bloomsbury Publishing PLC
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The Ethical Leader emphasizes the importance and practicality of adopting an ethics-based business model for achieving competitive advantage and long-term organizational success. Ethical behavior by businesses, or their staff, is often perceived as a mere add-on to corporate and social responsibility, something nice to do but not essential. However, by shifting this perspective and prioritizing ethical behavior, Witzel demonstrates how businesses can create and sustain long-term competitive advantage. Trust and respect among key stakeholder groups, particularly employees and customers, are paramount to an organization's success. Trust fosters loyalty and a good reputation, which in turn enhances brand value. While ethical behavior is crucial for building trust, for lasting positive outcomes, an organization must go beyond mere compliance. The Ethical Leader showcases why ethical practice must be the foundation for building a strong and enduring business. Leaders and managers must provide the necessary tools and insights to enable this transformation. Witzel offers a practical introduction to key ethical concepts, such as navigating ethical paradoxes and making ethical decisions. The book delves into the characteristics of ethical leaders and how they can effectively communicate values and standards across an organization to engage the trust of employees, consumers, shareholders, and the broader community.
\n Weight: 518g\n
Dimension: 164 x 240 x 25 (mm)\n
ISBN-13: 9781472956590\n \n
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