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Joshua Penrod

Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing

Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing

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  • More about Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing

Format: Hardback
Length: 167 pages
Publication date: 31 October 2022
Publisher: Springer International Publishing AG

This book explores the ethical and policy implications of the use of neuroscience in marketing. This book advances the scholarship on marketing ethics and appeals to researchers of consumer psychology, business ethics, and public policy.

Weight: 369g
Dimension: 210 x 148 (mm)
ISBN-13: 9783031185489
Edition number: 1st ed. 2023

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