Elena Chatzopoulou
Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry
Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry
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Format: Paperback / softback
Length: 186 pages
Publication date: 09 October 2024
Publisher: Taylor & Francis Ltd
Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received.
Weight: 280g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032130729
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