Ethnographic Research in the Social Sciences

This book is a comprehensive guide to conducting ethnographic research in the social sciences, humanities, and business studies, covering theoretical and conceptual aspects, applications, and fieldwork experiences. It is divided into three parts and is essential for students and researchers in these fields.

Format: Paperback / softback
Length: 260 pages
Publication date: 09 June 2023
Publisher: Taylor & Francis Ltd

This comprehensive book serves as a vital guide for conducting contemporary ethnographic research at undergraduate, postgraduate, and doctoral levels across the social sciences, humanities, and business studies. It adeptly addresses the methodological complexities inherent in ethnographic research, spanning various disciplines within the social sciences. Moreover, it sheds light on emerging research areas, such as digital ethnography, artificial intelligence, classroom pedagogy, hybrid organizations, and many more, highlighting their significance in today's academic landscape.

The book is structured into three distinct parts, making it a comprehensive and single-source reference for students. The first part delves into the theoretical and conceptual foundations of ethnography, providing a solid theoretical framework for understanding the ethnographic process. It explores key concepts, theories, and methodologies, enabling students to grasp the intricacies of ethnographic research.

The second part showcases the practical application of ethnography in allied disciplines, including psychology, healthcare, international border studies, linguistic studies, artificial intelligence, and organizational behavior. It demonstrates how ethnographic methods can be integrated into these fields to gain a deeper understanding of complex phenomena and social processes.

The third part emphasizes the fieldwork component of ethnographic research, providing valuable insights from the experiences of scholars engaged in ethnographic fieldwork across diverse communities. It offers practical tips and guidelines for early career researchers and first-time researchers, ensuring a smooth and successful research journey.

With its student-friendly text and step-by-step approach, this book serves as an essential supplementary reading across the social sciences and the humanities, particularly for those embarking on fieldwork in the Global South. It equips students with the necessary skills and knowledge to conduct rigorous and ethical ethnographic research, contributing to the advancement of knowledge in these fields.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032492339