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Ethnography in International Business: Learning from the Field
Ethnography in International Business: Learning from the Field
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- More about Ethnography in International Business: Learning from the Field
Format: Paperback / softback
Length: 400 pages
Publication date: 09 October 2025
Publisher: Cambridge University Press
Understanding how culture impacts international business is crucial for organizational learning, growth and renewal. This coursebook, replete with examples from everyday organizational life, is an invaluable ethnographic resource for researchers, teachers, organizational consultants, and global strategic managers in international business.
Weight: 727g
ISBN-13: 9781009224956
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