European Audiovisual Policy in Transition

The book critically addresses the innovations and shifts made in the revision of the Audiovisual Media Services Directive (AVMSD) adopted by the European Parliament and Council in 2018. It provides a thorough analysis of the directive's expansion, updated rules for commercial communications, transparency of media ownership, European content, and collaboration among national regulatory authorities. It is a crucial reference for scholars and students of media and cultural industries, media law and policy, European and EU media policy, and technology studies.

Format: Hardback
Length: 276 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

This book delves into the comprehensive revisions made to the Audiovisual Media Services Directive (AVMSD) in 2018, encompassing a wide range of innovations and significant shifts. With a focus on European Union regulation and policy practices across all Member States, the book adopts a unique approach that places in-depth case study topics against a broader theoretical background. Taking a Europe-wide perspective, an international team of authors brings together their expertise to examine key aspects of the AVMSD. These include the expansion of its scope to include video-sharing platforms like YouTube, the update of rules governing commercial communications, the introduction of harmonized minimal requirements for transparency of media ownership at the EU level, new regulations to ensure that video-on-demand services prioritize European content, the requirement for television distributors and smart TV manufacturers to pass on broadcasters' signals without any interference, alteration, or modification, and the formalization and consolidation of new forms of collaboration among national regulatory authorities.

This thorough analysis of the foundational element of European media policy makes this edited collection an invaluable resource for scholars and students engaged in the fields of media and cultural industries, media law and policy, European and EU media policy, and technology studies. By exploring these developments in depth, the book provides valuable insights into the evolving landscape of audiovisual media in the European Union and its impact on media regulation, content creation, and audience engagement.

Weight: 550g
Dimension: 161 x 241 x 23 (mm)
ISBN-13: 9781032184487