Event Design Yearbook 2022 / 2023

The industry has gained valuable experience and developed new formats and digital approaches, but the restart is not easy due to a lack of personnel and a war. There are still unanswered questions surrounding digital and hybrid experiences, and the learning process is ongoing.

Format: Paperback / softback
Length: 224 pages
Publication date: 26 August 2022
Publisher: AVEdition

After more than two years of the COVID-19 pandemic, there is finally a glimmer of hope on the horizon: most events can once again take place. New formats and digital approaches have emerged and become established, and the industry has amassed a wealth of valuable experience. Despite the waning pandemic and the palpable excitement surrounding every event, the restart is proving challenging due to a lack of personnel and a war, as well as numerous unanswered questions surrounding digital and hybrid experiences. While previous developments have showcased new approaches, there are still no definitive ideal solutions in sight. However, this is perfectly acceptable – we are in the midst of a learning process!

The COVID-19 pandemic has had a profound impact on the events industry, forcing it to adapt and evolve in unprecedented ways. One of the most significant changes has been the adoption of new formats and digital approaches, which have become essential in ensuring the safety and success of events.

New formats such as virtual and hybrid events have emerged as popular alternatives to traditional in-person events, allowing participants to connect and engage from anywhere in the world. These events have been facilitated by the widespread use of technology, including video conferencing, live streaming, and event management software.

Digital approaches have also allowed event organizers to streamline their operations and reduce costs, by eliminating the need for physical infrastructure and reducing the need for travel and accommodation. This has made it easier for smaller organizations and individuals to participate in events, and has opened up new opportunities for global collaboration and engagement.

In addition to the technological advancements, the events industry has also gained valuable experience through the pandemic. Event organizers have learned how to adapt to changing circumstances, manage risk, and ensure the safety of participants and staff. They have also developed new strategies for promoting and marketing events, and have explored new ways of engaging with audiences and creating memorable experiences.

Despite these positive developments, the restart of events after the pandemic is proving to be challenging. One of the main challenges is a lack of personnel, as many event professionals have been furloughed or laid off during the pandemic. This has made it difficult for event organizers to staff events and ensure that they run smoothly.

Another challenge is the ongoing war, which has disrupted travel and logistics and made it difficult for event organizers to plan and execute events in certain regions. This has led to a decrease in the number of events taking place, and has made it challenging for event professionals to maintain their livelihoods.

In addition to these challenges, there are also numerous unanswered questions surrounding digital and hybrid experiences. Event organizers are still trying to determine the best way to deliver these experiences, and are grappling with issues such as technical difficulties, participant engagement, and the logistics of delivering events in different time zones.

Despite these challenges, there is still hope for the events industry. Many event professionals are continuing to innovate and adapt, and are exploring new ways of delivering events that are safe, sustainable, and engaging. There is also a growing recognition of the importance of the events industry in promoting social and economic development, and in creating opportunities for global collaboration and engagement.

In conclusion, the COVID-19 pandemic has been a challenging time for the events industry, but it has also presented opportunities for growth and innovation. New formats and digital approaches have become established and professionalized, and the industry has gained valuable experience through the pandemic. However, the restart of events after the pandemic is proving to be challenging due to a lack of personnel, a war, and unanswered questions surrounding digital and hybrid experiences. Despite these challenges, there is still hope for the events industry, and it is likely to continue to evolve and adapt in the years to come.

Weight: 1308g
Dimension: 310 x 230 (mm)
ISBN-13: 9783899863765