Event Management for the Tourism and Hospitality Industries

Event Management for the Tourism and Hospitality Industries provides a comprehensive and practical approach to teaching students the basics of planning, managing, and evaluating events. It emphasizes critical issues such as environmental sustainability, cultural diversity, technology, and community engagement, and uses international case studies to contextualize the information. It is essential reading for Tourism and Hospitality students and practitioners interested in Events Management and Design.

Format: Paperback / softback
Length: 174 pages
Publication date: 30 July 2021
Publisher: Taylor & Francis Ltd

Event Management for the Tourism and Hospitality Industries is a comprehensive textbook that offers a theoretical and practical approach to teaching students the fundamentals of planning, managing, and evaluating various types of events within the tourism and hospitality sectors. The book is divided into chapters that cover essential skills such as visitor segmentation, product analysis, budget development, promotion, and after-event assessment. Special emphasis is placed on critical issues facing event managers today, including environmental sustainability, cultural diversity awareness, technology integration, and community engagement.

Through its engaging content, the book aims to equip readers with the necessary knowledge and skills to succeed in the event management industry. Each chapter focuses on a distinct step in the planning process and corresponds to a section of a detailed event plan outline provided at the end of the book. This outline can be utilized as a semester-long assignment, allowing students to apply the concepts learned throughout the text.

To enhance the learning experience, international case studies are incorporated into each chapter, providing real-world examples and contextualizing the information presented. This approach helps students to understand the practical applications of event management principles and strategies in various tourism and hospitality contexts.

Whether you are a tourism and hospitality student interested in events management and design or a practitioner working in tour companies, cruise ships, destination management organizations, or cultural festivals, this book is an essential resource. It provides a comprehensive understanding of the event management process, equips you with the necessary skills, and prepares you for success in this dynamic and exciting field.

Weight: 322g
Dimension: 174 x 244 x 24 (mm)
ISBN-13: 9780367649920