Ruth Dowson,Bernadette Albert,Dan Lomax
Event Planning and Management: Principles, Planning and Practice
Event Planning and Management: Principles, Planning and Practice
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This textbook provides a comprehensive guide to planning, delivering, and evaluating successful events, covering the latest developments in the industry and introducing key models and theories. It offers a step-by-step approach, practical real-life insights, and a renewed focus on virtual and hybrid events, making it an essential resource for students, early-stage practitioners, and aspiring events managers.
Format: Hardback
Length: 360 pages
Publication date: 03 December 2022
Publisher: Kogan Page Ltd
This comprehensive textbook provides a thorough and up-to-date exploration of the world of event planning, delivering, and evaluation. Written by experienced authors with extensive industry expertise, it serves as an essential step-by-step guide for students and the next generation of event planners. Offering a well-rounded approach, the book introduces key models and theories while also providing practical real-life insights throughout.
The third edition of Event Planning and Management has been extensively updated to reflect the latest developments in this challenging and fast-paced field. It emphasizes a renewed focus on virtual and hybrid events, which are increasingly important in today's world. Real-world examples, including The 2022 Commonwealth Games, Expo 2020 Dubai, and The American Heart Association (AHA) conferences, are used to illustrate key concepts and provide practical insights.
In addition to the textbook, accompanying online resources include lecture slides, activities, self-test questions, and web links. These resources further enhance the learning experience and provide additional opportunities for students to apply their knowledge.
Event Planning and Management is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers. It offers a comprehensive and practical approach to event planning, ensuring that readers are well-equipped to succeed in this dynamic field.
Dimension: 240 x 170 (mm)
ISBN-13: 9781398607125
Edition number: 3 Revised edition
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