Event Project Management: Principles, technology and innovation

This text provides a comprehensive understanding of event project management in the context of sustainability, digital transformation, smart cities, and rapid technology development. It discusses and explains how to manage events using the sustainable project management model adapted to the specific context of event management, with a range of international case studies to show the theory in practice.

Format: Paperback / softback
Length: 198 pages
Publication date: 01 March 2021
Publisher: Goodfellow Publishers Limited

The field of event management has seen significant advancements in recent years,driven by the need for organizations to adapt to rapidly changing environments. One of the key trends in this field is the integration of contemporary tools and methodologies,such as Agile, Scrum, and Lean, into event management practices. These approaches offer a range of benefits,including increased flexibility, adaptability, and efficiency in project delivery.

In this essay, we will explore the relationship between modern project management techniques and event management. We will begin by examining the theoretical foundations of these approaches and then discuss their practical applications in the context of event management. We will also consider the role of sustainability in event management and how it can be integrated into these practices.

One of the key principles of modern project management is the focus on collaboration and teamwork. This principle is equally important in event management,where multiple stakeholders need to work together to ensure the success of an event. Agile and Scrum, in particular, emphasize the importance of teamwork and continuous improvement. They encourage teams to work in sprints,where they focus on a specific task or goal for a short period of time and then move on to the next. This approach allows for faster feedback,increased flexibility, and a greater sense of ownership among team members.

Another important aspect of modern project management is the use of technology to streamline processes and improve efficiency. Lean, for example, emphasizes the importance of eliminating waste and reducing costs. It encourages organizations to identify and eliminate non-value-added activities,such as excess inventory or unnecessary paperwork. This approach can also be applied to event management,where technology can be used to automate processes,such as ticket sales or event registration.

In addition to these technical aspects, modern project management also emphasizes the importance of sustainability in project delivery. This includes the use of environmentally friendly materials,the reduction of waste and carbon emissions,and the promotion of social responsibility. Event management can play a significant role in promoting sustainability by implementing eco-friendly practices,such as using reusable materials or reducing the use of single-use plastics.

To illustrate the practical applications of modern project management techniques in event management, we will consider a range of international case studies. These case studies will demonstrate how organizations have successfully integrated these approaches into their event management practices,leading the way,to achieve greater efficiency, adaptability, and sustainability.

One example is the use of Agile and Scrum in the planning and execution of the Olympic Games. The Olympic Games are one of the largest and most complex events in the world,requiring the coordination of thousands of people and the management of numerous stakeholders. The organizers of the Olympic Games used Agile and Scrum to manage the planning and execution of the event. They divided the event into smaller, manageable tasks and assigned teams to each task. This approach allowed for faster feedback,increased flexibility, and a greater sense of ownership among team members.

Another example is the use of Lean in the planning and execution of the World Cup. The World Cup is one of the most popular sports events in the world,attracting millions of fans from around the globe. The organizers of the World Cup used Lean to manage the planning and execution of the event. They identified and eliminated non-value-added activities,such as excess inventory or unnecessary paperwork. This approach allowed for greater efficiency and cost savings.

In conclusion, the integration of contemporary tools and methodologies,such as Agile, Scrum, and Lean, into event management practices offers a range of benefits,including increased flexibility, adaptability, and efficiency in project delivery. These approaches also emphasize the importance of collaboration, teamwork, and sustainability in project delivery. By using these techniques,event managers can ensure that their events are successful,while also promoting social responsibility and environmental sustainability.

Weight: 436g
Dimension: 156 x 235 x 21 (mm)
ISBN-13: 9781911635741