Shulph Ink
Events Management: An International Approach
Events Management: An International Approach
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- More about Events Management: An International Approach
Events Management takes an international approach to the subject, combining theory and practice to prepare students for the realities of the events management sector. It features cases from Europe, Africa, Asia, Australia, and North America, as well as practical asides and case studies to bolster student employability. The third edition includes an in-depth examination of Covid-19's implications, two new chapters, and updated theory about global issues affecting events.
Format: Hardback
Length: 376 pages
Publication date: 20 December 2021
Publisher: SAGE Publications Ltd
Events Management takes an explicit international approach to the subject, combining theory and practice to address the challenges and opportunities of working in a global world. Written by a high-profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia, and North America, covering key topics and issues such as fundraising, sponsorship, globalization, and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides and case studies to give students a window into the real life of a practitioner.
Brand new to the third edition:
An in-depth examination of the implications of COVID-19 for international events, including sponsorship arrangements, risk management, and future job prospects for events management graduates.
Two brand new chapters covering developments in digital marketing and accessible events management.
Case studies featuring India, Australia, Peru, Europe, the UK, and the USA, covering events such as music festivals, Holi, Mardi Gras, as well as mega events such as the Olympics.
Updated theory about the critical global issues affecting events and the main drivers of change in the industry.
A companion website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning.
Suitable for courses in Events Management and International Events Management.
Weight: 824g
Dimension: 193 x 239 x 27 (mm)
ISBN-13: 9781529730807
Edition number: 3 Revised edition
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