Events Management for the Infant and Youth Market

Events Management for the Infant and Youth Market is a comprehensive book that examines the challenges of planning and delivering events for young people, focusing on real-world applications of empirical data. It covers four types of events, including business, family, sports, and cultural, and provides practical guidelines for successful planning and delivery.

Format: Hardback
Length: 268 pages
Publication date: 14 August 2023
Publisher: Emerald Publishing Limited

Infants and young adults hold immense potential as the future leaders of the events industry. However, despite the significant importance and rapid growth of this sector, there has been limited research to address the unique challenges and opportunities it presents. Events Management for the Infant and Youth Market is a groundbreaking publication that seeks to bridge this gap by bringing together practitioners and academics from around the world. Through a collaborative effort, this book presents cutting-edge research on event design and types in Europe, America, Asia, and Australia, with a particular focus on their real-world applications derived from empirical data.

The book delves into a wide range of topics, including the "greening of events," factors influencing attendance, customer satisfaction, and loyalty, as well as a comprehensive analysis of stakeholders. It explores four distinct event types: business, family, sports, and cultural, covering events of various scales, from local community gatherings to large-scale business events and private functions.

In addition to the theoretical insights, the book provides practical guidelines and strategies for planning and delivering successful events for infants and young adults. It offers valuable insights into audience preferences, engagement strategies, event logistics, and risk management, ensuring that event organizers can create memorable and impactful experiences for this demographic.

As recognized by leading experts and professionals in the events industry, this book represents the future of events, catering to the evolving needs and preferences of infants and young adults. It serves as a valuable resource for event planners, educators, policymakers, and anyone interested in understanding and advancing the field of events for this dynamic and rapidly growing segment of the population.

Dimension: 229 x 152 x 18 (mm)
ISBN-13: 9781804556917