Events Management: Principles and Practice

Events Management: Principles and Practice, Fourth Edition, is a comprehensive textbook that covers key areas of events management, including concepts and management, finance and law, marketing and media, preparation and operation, and events and beyond. It includes case studies and international examples to help students understand the practical aspects of event planning and management.

Format: Hardback
Length: 352 pages
Publication date: 31 March 2022
Publisher: Goodfellow Publishers Limited

Events Management: Principles and Practice, now in its Fourth Edition, has undergone a comprehensive revision and update, encompassing two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. This bestselling key text has been meticulously crafted to provide a comprehensive and engaging guide for students and professionals alike.

Packed with an abundance of case studies, both in-text and online, Events Management: Principles and Practice takes the reader on a journey through the entire process of event management, covering key areas such as Concepts and Management, Finance and Law, Marketing and Media, Preparation and Operation, and Events and Beyond.

In the first part, Concepts and Management, the reader explores the fundamental principles and practices of event management, including entrepreneurship, human resource issues, and the challenges of managing a diverse range of events. The second part, Finance and Law, delves into the financial aspects of event planning, including budgeting, cost estimation, project management, and risk management.

The third part, Marketing and Media, examines the strategies and techniques used to promote and publicize events, including social media, multimedia technology, sponsorship, and public relations. The fourth part, Preparation and Operation, focuses on the logistical aspects of event planning, such as logistics, design, crowd control, and convention management.

The fifth and final part, Events and Beyond, explores the broader implications and issues surrounding events, including sustainability, impacts, legacies, and the future of the events industry. Throughout the book, international case studies are used to illustrate real-world applications and consolidate the learning experience.

Events Management: Principles and Practice is a must-have text for all students of events management, providing a comprehensive and practical understanding of the field. Whether you are aspiring to a career in event planning, hospitality, or tourism, this book will equip you with the knowledge and skills necessary to succeed in the dynamic and ever-evolving events industry.

Dimension: 246 x 189 (mm)
ISBN-13: 9781915097217
Edition number: 4 New edition