Experiencing Design: The Innovator's Journey

Design thinking is a set of simple activities that can create transformational impact. To go deep with design, it involves creating the conditions that shape who innovators become. Experiencing Design provides a guide for creating deep experiences at each stage of the design thinking journey, including mindset shifts and competencies, and leveraging the diversity of teams. Innovators need to be someone new to create something new, and this book shows how to use design thinking to make this happen.

\n Format: Hardback
\n Length: 296 pages
\n Publication date: 13 July 2021
\n Publisher: Columbia University Press
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Design thinking appears to be a straightforward process during daylong hackathons. It entails a series of seemingly straightforward tasks, including data collection, insight identification, idea generation, prototyping, and experimentation. However, when approached superficially, even powerful design tools fail to delve deep enough to foster the necessary mindset and skill transformations required for transformative impact. To achieve true depth in design, it goes beyond simply altering the actions of innovators; it involves creating the conditions that shape their identity. Individuals become design thinkers by immersing themselves in the world of design. Drawing on decades of research into design thinking and teaching it to individuals without a design background, Jeanne Liedtka, Karen Hold, and Jessica Eldridge provide a comprehensive guide for designing deep experiences at every stage of the design thinking journey, whether for an individual, a team, or an organization.

For each experience phase, they outline the mindset shifts and competencies that need to be attained, describe how different personality types navigate different paths, and demonstrate how to fully harness the diversity of teams. Experiencing Design delves into both the scientific and practical aspects of design, offering two assessment instruments for individual and organizational development. Ultimately, innovators must become someone new to create something truly novel. This book serves as a valuable guide for leveraging design thinking to achieve this transformative outcome.

\n Weight: 858g\n
Dimension: 226 x 225 x 27 (mm)\n
ISBN-13: 9780231194266\n \n