Eye Tracking in Tourism

Eye tracking research in travel and tourism is still in its early stages, but this book provides valuable insights into tourist behavior and the tourist consumer experience. It is a useful resource for existing and future tourism businesses and stimulates further research and innovation in the field.

\n Format: Hardback
\n Length: 241 pages
\n Publication date: 02 October 2020
\n Publisher: Springer Nature Switzerland AG
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Despite the growing interest in eye tracking, there is still a significant gap in comprehensive research on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in the travel and tourism industry. This book aims to bridge that gap by effectively linking eye tracking with travel and tourism.

On the one hand, it presents novel academic contributions on the concept of eye tracking, offering insights into the theoretical foundations, methodologies, and practical applications of this technology in the field. On the other hand, the book includes practice-oriented case studies that showcase the use and strategic value of eye tracking in travel and tourism. These case studies provide concrete and innovative insights into tourist behavior, consumer experiences, and the various ways in which eye tracking can be leveraged to enhance the tourism industry.

For the academic community, this book offers a comprehensive and scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. It serves as a valuable resource for scholars and practitioners interested in exploring the potential of eye tracking in tourism and identifying new opportunities for research and innovation.

The book is designed to appeal to a diverse audience, including existing and future tourism businesses, researchers, policymakers, and students. It will provide valuable insights and practical strategies for those seeking to adopt proactive approaches in the design and development of tourism products. Additionally, the book will stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, pushing the boundaries of knowledge and understanding in the travel and tourism industry.

In conclusion, this book is a groundbreaking contribution to the field of travel and tourism, offering a comprehensive and interdisciplinary perspective on the potential and applications of eye tracking. It will be of immense value to a wide range of stakeholders and will play a crucial role in shaping the future of this industry.

\n Weight: 548g\n
Dimension: 164 x 241 x 24 (mm)\n
ISBN-13: 9783030497088\n
Edition number: 1st ed. 2020\n