Face Mask In COVID Times: A Sociomaterial Analysis

The simple fabric face mask is a key agent in the fight against the global spread of COVID-19, but it is also a bearer of powerful symbolic and political power. The Face Mask in COVID Times: A Sociomaterial Analysis offers an intriguing and original investigation of the social, cultural, and historical dimensions of face-masking as a practice in the age of COVID. It explores the practical value of face masks as well as their symbolic meaning, and considers the political and cultural contexts in which they are worn. The book provides a short and accessible analysis of the sociomaterial dimensions of the face mask in the age of COVID-19, using sociomaterial theoretical perspectives and compelling examples from public health advice and campaigns, anti-mask activism, and popular culture.

Format: Hardback
Length: 115 pages
Publication date: 19 April 2021
Publisher: De Gruyter

The simple fabric face mask holds immense significance in the global battle against the spread of COVID-19. However, its role extends far beyond its primary function as a protective barrier against coronavirus infection. The face mask becomes a powerful symbol and a catalyst for intense emotions, carrying profound social, cultural, and historical implications. Taking an international perspective informed by social theory, The Face Mask in COVID Times: A Sociomaterial Analysis delves into an intriguing and original exploration of the social, cultural, and historical dimensions of face-masking as a practice in the age of COVID.

In this transformative era, we have transitioned from a "risk society" to a "COVID society," where the long-term consequences of this pandemic are yet to unfold. Everything has undergone a seismic shift. The COVID crisis has given rise to novel forms of sociality and innovative ways of living and navigating through space and time. In this new world, the face mask has emerged as a crucial object, positioned as one of the primary means by which individuals can safeguard themselves and others from the threat of coronavirus infection.

The face mask possesses a rich symbolic significance, as well as practical utility. In the words of theorist Jane Bennett, the face mask has acquired a new "thing-power" as it intertwines with human bodies during these uncertain, illness-ridden, and death-defying times. Its role in COVID times has sparked intense debates and divisions, eliciting strong emotions among individuals.

It is essential to consider the historical and cultural contexts in which face masks against COVID contagion are worn (or not worn). In certain countries, such as Japan and other East Asian nations, face mask-wearing has a long tradition. Full or partial facial coverings, such as veiling, are commonly practiced in regions like the Middle East. In contrast, in many other countries, particularly in the Global North, most people, regardless of their nationality, have embraced the use of face masks as a preventive measure.

The adoption of face masks has become a deeply polarizing issue, reflecting the diverse perspectives and values held by societies worldwide. While some view face masks as a symbol of solidarity and collective responsibility, others perceive them as an infringement on personal freedom and autonomy. The debate over face masks has intensified as governments grapple with balancing public health concerns with individual rights and freedoms.

Furthermore, the face mask has become a subject of artistic expression and cultural appropriation. Artists and designers have repurposed face masks as a medium for creativity, turning them into works of art that convey messages of resilience, hope, and social commentary. Fashion designers have also incorporated face masks into their designs, creating stylish and fashionable accessories that serve as both protective gear and fashion statements.

In conclusion, the simple fabric face mask holds a multifaceted role in the fight against the global spread of COVID-19. Beyond its protective function, it becomes a powerful symbol and catalyst for social, cultural, and historical transformations. The face mask sparks intense debates, divides opinions, and elicits strong emotions as societies navigate the complexities of this pandemic. As we continue to grapple with the long-term effects of COVID, the face mask will likely remain a prominent feature of our lives, shaping our interactions, identities, and collective consciousness.

Weight: 302g
Dimension: 162 x 243 x 19 (mm)
ISBN-13: 9783110723250