Alison Lowe
Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business
Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business
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Excellent- More about Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business
Fashion Brand Management is a textbook that provides a comprehensive guide to developing, launching, and building a successful fashion brand in the contemporary industry. It covers key business models, financial management processes, and explores challenges and opportunities for fashion businesses, including supply chain disruption, social selling, and technological innovations.
Format: Paperback / softback
Length: 320 pages
Publication date: 03 February 2023
Publisher: Kogan Page Ltd
This comprehensive textbook delves into the intricacies of the contemporary fashion industry, offering invaluable insights and strategies for developing, launching, and building a successful fashion brand. Authored by a renowned innovator in the field, it serves as a comprehensive guide to navigating the multi-trillion-dollar revenue landscape of the fashion business.
The book explores various aspects of fashion brand management, including gaining a competitive edge, embracing sustainability and purpose, and effectively marketing to and engaging consumers. It strikes a balance between theoretical concepts and practical applications, providing readers with a comprehensive understanding of the industry's key business models and financial management processes.
In addition to examining the challenges and opportunities faced by fashion businesses of all sizes, Fashion Brand Management also delves into supply chain disruption, social selling, and technological innovations such as the metaverse, digital collections, and blockchain. Case studies from a diverse range of innovative global brands, including Ecoalf, MWHQ, Pala Eyewear, and Unhidden, are featured throughout the book, offering real-world examples and practical insights.
In-text features include learning objectives, key terms, and activities to facilitate student engagement and understanding. Additionally, supporting online lecture slides are available to supplement the learning experience. Fashion Brand Management is an essential resource for fashion students, providing them with the knowledge and tools they need to thrive in the dynamic and ever-evolving fashion industry.
Weight: 540g
Dimension: 170 x 240 x 20 (mm)
ISBN-13: 9781398609006
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