Fashion Brand Stories

Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with customers, covering the evolution of each brand as a cultural entity with its own carefully crafted personality. This third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.

Format: Paperback / softback
Length: 216 pages
Publication date: 20 October 2022
Publisher: Bloomsbury Publishing PLC

Fashion Brand Stories delves into the captivating world of fashion retail and design, showcasing how storytelling plays a pivotal role in establishing and nurturing customer relationships. Through ten in-depth case studies, the book explores the evolution of groundbreaking brands such as Vivienne Westwood, Vera Wang, Levis®, and The Gap Inc. These engaging case studies delve into the unique personalities of each brand, highlighting their journey from inception to success or failure. Interviews with industry professionals provide valuable insights into the branding strategies employed by these brands, offering valuable lessons for individuals and businesses alike.

The third edition of Fashion Brand Stories has been meticulously updated to reflect the changing landscape of the fashion industry. It explores the impact of social media, celebrity endorsements, the pursuit of quality over quantity, and more ethical sourcing, manufacturing, and consumption practices. The book is accompanied by comprehensive instructors' resources, making it an invaluable resource for fashion students and professionals alike.

In conclusion, Fashion Brand Stories is a must-read for anyone interested in the world of fashion retail and design. It offers a comprehensive exploration of the power of storytelling in building and sustaining brand relationships, providing valuable insights and practical strategies for both established and emerging brands. Whether you are a fashion enthusiast, a business professional, or a student, this book will enrich your understanding of the industry and inspire you to create your own compelling brand story.

Weight: 470g
Dimension: 157 x 233 x 14 (mm)
ISBN-13: 9781350135543
Edition number: 3 ed