Fashion Business Cases: A Student Guide to Learning with Case Studies

Fashion Business Cases: A Student Guide to Learning with Case Studies provides students with real-life situations in the global fashion industry, helping them develop business, communication, and problem-solving skills. It covers topics such as corporate social responsibility, sustainable fashion, transparent brand communication, and cultural sensitivity, fostering critical and ethical thinking.

Format: Paperback / softback
Length: 352 pages
Publication date: 11 February 2021
Publisher: Bloomsbury Publishing PLC

Fashion Business Cases: A Student Guide to Learning with Case Studies is a valuable resource for students seeking to apply their classroom knowledge to real-world situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text provides instructors with high-quality examples from scholars worldwide. The book offers a mix of introductory, intermediate, and advanced cases, catering to students of all levels, and covers a wide range of topics, including corporate social responsibility, sustainable fashion, transparent brand communication, and cultural sensitivity.

The book aims to foster critical and ethical thinking as students enter the fashion industry. It includes 40 case studies, each with learning objectives and business questions, and two introductory chapters that teach students how to use case studies effectively.

One of the key features of Fashion Business Cases is its practical approach. Each case study is designed to provide students with a real-world scenario that they can analyze and apply their knowledge to. The cases are based on real-life events and situations, and they include detailed information about the companies, products, and markets involved.

The cases also include a variety of perspectives, including those of executives, designers, marketers, and consumers. This allows students to gain a comprehensive understanding of the industry and to develop a range of skills, including problem-solving, decision-making, and communication.

In addition to the case studies, Fashion Business Cases includes a range of supplementary materials, such as videos, podcasts, and interactive exercises. These materials help students to further explore the topics covered in the book and to apply their knowledge in a practical setting.

One of the challenges of teaching fashion business is the rapid pace of change in the industry. Fashion trends and consumer preferences can change quickly, and it can be difficult for students to keep up with the latest developments. Fashion Business Cases helps to address this challenge by providing students with up-to-date information and examples.

The book also includes a range of case studies that focus on ethical issues in the fashion industry. These cases help students to understand the importance of ethical behavior and to develop strategies for addressing ethical challenges.

Fashion Business Cases is designed to be used in a variety of settings, including undergraduate and graduate courses in fashion business, marketing, and management. It can also be used by professionals in the fashion industry who are looking to improve their skills and knowledge.

In conclusion, Fashion Business Cases: A Student Guide to Learning with Case Studies is a valuable resource for students seeking to apply their classroom knowledge to real-world situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text provides instructors with high-quality examples from scholars worldwide and offers a mix of introductory, intermediate, and advanced cases that cater to students of all levels. The book aims to foster critical and ethical thinking as students enter the fashion industry and includes a range of supplementary materials that help students to further explore the topics covered in the book and to apply their knowledge in a practical setting.

Weight: 716g
Dimension: 179 x 258 x 25 (mm)
ISBN-13: 9781501362996