Fashion Business: Theory and Practice in Strategic Fashion Management

This book provides a comprehensive understanding of business strategies and models in the fashion industry, covering brand image, supply chain, communication, price point, and social media. It explores 13 core market sectors and highlights strategies applied by international organizations and luxury brands. It is essential reading for advanced students of Strategic Fashion Management, Fashion Marketing, and Communications, Fashion Merchandising, and Luxury Fashion.

Format: Paperback / softback
Length: 222 pages
Publication date: 19 July 2021
Publisher: Taylor & Francis Ltd

This comprehensive book offers a deep dive into the diverse range of business strategies and models prevalent across the fashion industry's various markets. It serves as a valuable resource for individuals seeking a comprehensive understanding of strategic fashion management and marketing. By providing a holistic and practical approach, the book covers key aspects such as brand image, supply chain, communication, price point, and social media. Drawing from examples from international organizations, including renowned brands like Off-White, Nike, and Zara, as well as leading luxury brands, the author identifies 13 core market sectors and explores the strategies employed in each. From creativity to supply chain management and sustainability, from segmentation strategy to brand policies, and from pricing to distribution, the book delves into the intricacies of fashion industry operations. Each chapter is enriched with features designed to enhance student learning, including interviews with industry experts, student activities, and reflection points. The book strikes a balance between theoretical foundations and practical application, making it essential reading for advanced undergraduate and postgraduate students pursuing studies in Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising, and Luxury Fashion.

Introduction:
The fashion industry is a dynamic and ever-evolving sector, characterized by fierce competition and rapid changes in consumer preferences. To succeed in this industry, businesses must adopt effective business strategies and models that align with market trends and consumer needs. This book aims to provide a comprehensive understanding of the different business strategies and models across all markets of the fashion industry.

Key Features:
1. Holistic and Practical Approach: The book offers a holistic and practical approach to strategic fashion management and marketing. It covers a wide range of topics, from brand image to supply chain management, communication to pricing, and social media to sustainability.
2. International Examples: The book provides examples from international organizations, including Off-White, Nike, and Zara, as well as leading luxury brands. These examples help to illustrate the strategies applied in different market sectors and provide insights into the success factors of fashion brands.
3. 13 Core Market Sectors: The author identifies 13 core market sectors within the fashion industry and explores the strategies applied in each. From creativity to supply chain management, from segmentation strategy to brand policies, and from pricing to distribution, the book provides a detailed analysis of the key factors that contribute to the success of fashion brands in each sector.
4. Expert Interviews: The book includes interviews with a wide range of experts from across the fashion industry. These experts share their insights, experiences, and perspectives, providing valuable insights into the challenges and opportunities faced by fashion brands.
5. Student Activities and Reflection Points: Each chapter includes student activities and reflection points to aid student learning. These activities encourage students to apply the concepts learned in the book to real-world situations and develop critical thinking skills.

Target Audience:
This book is designed for advanced undergraduate and postgraduate students pursuing studies in Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising, and Luxury Fashion. It is also valuable for professionals working in the fashion industry, including fashion designers, retailers, marketers, and brand managers, who seek to enhance their understanding of business strategies and models in the fashion industry.

Conclusion:
In conclusion, this book provides a comprehensive and practical guide to strategic fashion management and marketing. It offers a deep dive into the diverse range of business strategies and models across all markets of the fashion industry. By providing international examples, expert interviews, and student activities, the book aims to enhance the understanding and skills of students and professionals in the fashion industry.

Weight: 440g
Dimension: 175 x 244 x 24 (mm)
ISBN-13: 9780367490553