Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

The conference proceedings focus on the impact of communication practices on the fashion industry and societal fashion-related practices and values, with a special emphasis on digital transformation and its utility to practitioners.

Format: Paperback / softback
Length: 337 pages
Publication date: 22 September 2022
Publisher: Springer Nature Switzerland AG

These conference proceedings mark a significant milestone in the realm of academic events, as they represent one of the pioneering endeavors to explore fashion from a communication sciences perspective. In a broad sense, the chapters encompass cultural heritage studies and marketing, thereby providing a comprehensive examination of the multifaceted aspects of fashion. The theoretical and empirical interdisciplinary research presented within these chapters sheds light on the profound impact of various communication practices on the fashion industry, as well as on societal fashion-related practices and values.

A distinctive feature of this volume is its dedicated exploration of the transformative effects of digital transformation on the field of fashion communication and marketing. By delving into these academic insights, practitioners gain a profound understanding of the underlying causes and motivations behind trends and developments in this dynamic domain. This knowledge empowers them to make informed decisions and strategies that align with the ever-evolving landscape of fashion communication and marketing.

The conference proceedings offer a rich tapestry of perspectives and insights, drawing upon the expertise of scholars and professionals from diverse fields. The chapters are organized into thematic sections, allowing for a seamless flow of information and a deeper exploration of the key themes at hand. From the theoretical frameworks to the empirical studies, each contribution contributes to a greater understanding of the complex interplay between communication, fashion, and society.

In conclusion, these conference proceedings serve as a valuable resource for scholars, researchers, and practitioners alike. They provide a comprehensive examination of the role of communication in shaping fashion and society, highlighting the significance of interdisciplinary research and digital transformation in this field. By leveraging these academic insights, practitioners can gain a competitive edge and contribute to the ongoing evolution of fashion communication and marketing.

Weight: 539g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030813239
Edition number: 1st ed. 2021