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Fashion Entrepreneurship: The Creation of the Global Fashion Business
Fashion Entrepreneurship: The Creation of the Global Fashion Business
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Fashion has become a huge industry that not only affects our daily lives, but also has an impact on other non–fashion related industries. It is remarkable that so little has been written about the extraordinary people who turn fashion into a business. This book fills this void for students of fashion and the entrepreneurs that will shape the next generation of the fashion business.
Format: Paperback / softback
Length: 240 pages
Publication date: 01 January 2021
Publisher: Taylor & Francis Ltd
Fashion is a multi-trillion-dollar industry that captivates customers worldwide with its ever-evolving trends and styles. Fashion Entrepreneurship: The Creation of the Global Fashion Business offers an in-depth exploration of the global fashion industry, tracing its origins to the present day and highlighting the influential entrepreneurs who have shaped its trajectory. This comprehensive book delves into the careers of legendary fashion entrepreneurs, such as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani, examining their strategies, innovations, and impact on the fashion world.
The book explores the unique nature of fashion entrepreneurship and highlights the challenges and opportunities it presents. It examines how successive generations of entrepreneurs have built and developed their brands, democratizing access to fashion across the globe. By analyzing the successes and failures of these pioneers, the book provides valuable insights and lessons for aspiring fashion entrepreneurs.
Fashion Entrepreneurship offers a wealth of captivating stories from the world of fashion, providing a behind-the-scenes look at the industry's glamorous and demanding landscape. It offers practical advice and strategies for creating successful fashion brands in today's rapidly changing modern world. Whether you are a fashion student, entrepreneur, or simply interested in understanding the intricacies of the fashion industry, this book is an essential read.
Dimension: 234 x 156 (mm)
ISBN-13: 9781138208612
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