Professor NickRees-Roberts
Fashion Film: Art and Advertising in the Digital Age
Fashion Film: Art and Advertising in the Digital Age
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- More about Fashion Film: Art and Advertising in the Digital Age
Fashion Film is a comprehensive study of the shifting shape of fashion imagery in the digital age, exploring the role of the moving image in promotion, communication, and spectacle. It traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising, and documentary film-making, and highlights the critical tension between the fashion film conceived as a creative endeavour and as a commercial enterprise. It also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film.
Format: Paperback / softback
Length: 240 pages
Publication date: 13 December 2018
Publisher: Bloomsbury Publishing PLC
The moving image has emerged as a crucial marketing tool for luxury fashion, playing a pivotal role in shaping brands' visual codes and expanding their brand awareness. Fashion Film, the first comprehensive study of the evolving nature of fashion imagery in the digital age, delves into the role of the moving image in the promotion, communication, and spectacle of contemporary fashion. By combining interdisciplinary analysis of cinema and digital culture, this groundbreaking book traces the emergence of fashion film in the 21st century, tracing its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising, and documentary film-making, all the way to the current visual proliferation of contemporary fashion on video blogs, online magazines, and live-streamed catwalk shows.
The book explores the critical tension between fashion film as a creative endeavor and as a commercial enterprise, examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein, and Nick Knight. It also highlights the recent rise of documentary fashion film, which goes behind the scenes to follow the processes and personalities involved in making fashion.
Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology, and cultural studies.
Weight: 458g
Dimension: 228 x 146 x 12 (mm)
ISBN-13: 9780857857002
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