Fashion in 21st Century China: Design, Education, and Business

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective, focusing on the changes in Chinese consumers' mindset due to the sociocultural contexts. It examines how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs, the attractiveness of Western fashion designers and brands, and how brands can adapt to the online-centered consumption behavior. It serves as an insightful update on the Chinese fashion landscape for researchers, practitioners, and passionate followers of its evolution.

Format: Paperback / softback
Length: 186 pages
Publication date: 27 October 2022
Publisher: Springer Verlag, Singapore

This comprehensive book delves into the ever-evolving fashion landscape of China since the dawn of the 21st century, offering an integrated perspective. It examines the significant shifts in China's fashion dynamics, primarily driven by the changing mindset of Chinese consumers in the context of the country's sociocultural landscape. To gain a deeper understanding of these pivotal changes, this three-part monograph takes a close look at the emerging generation of Chinese fashion designers and consumers. The book explores various aspects, including the relationship between contemporary Chinese consumers and foreign brands, the significance of apparel brands as identity symbols or cultural markers for young consumers, the appeal of Western fashion designers and brands among current Chinese consumers compared to past generations, and the strategies brands can employ to adapt to the increasingly online-centric consumption behavior. Serving as a valuable resource for researchers, practitioners, and enthusiasts alike, this book provides a timely and insightful update on the dynamic Chinese fashion scene.

Introduction:
The fashion industry in China has undergone a remarkable transformation since the beginning of the 21st century. The country's rapidly growing economy, urbanization, and rising consumerism have played a pivotal role in shaping the country's fashion landscape. This book aims to explore the dynamic landscape of fashion in China through an integrated perspective, considering key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts.
Part I: Understanding the New Generation of Chinese Fashion Designers and Consumers:
In this section, the book pays close attention to the new generation of Chinese fashion designers and consumers. It examines their attitudes, preferences, and consumption patterns, as well as their impact on the fashion industry. The authors explore the role of social media and digital platforms in shaping the fashion landscape, as well as the challenges and opportunities they present for young designers and consumers.
Part II: The Changing Consumer Mindset:
The book delves into the changing consumer mindset in China, exploring the factors that have influenced their preferences and purchasing decisions. It examines the impact of globalization, cultural exchange, and the rise of the middle class on the fashion industry. The authors also discuss the role of fashion brands in shaping consumer identity and cultural values, and how these brands can adapt to the evolving consumer landscape.
Part III: Adapting to the Online-Centered Consumption Behavior:
In the modern era, consumers are increasingly turning to online platforms for their shopping needs. The book explores how brands can adapt to the online-centered consumption behavior, leveraging digital marketing and e-commerce strategies to reach and engage with Chinese consumers. It also examines the challenges and opportunities that online platforms present for fashion brands, such as the need for personalized marketing and the potential for counterfeit products.
Conclusion:
The book concludes by highlighting the significance
The book concludes by highlighting the significance of the Chinese fashion industry in the global fashion landscape. It emphasizes the need for continued research and analysis to understand the evolving trends and challenges facing the industry, as well as the opportunities for innovation and growth. The book serves as a valuable resource for researchers, practitioners, and enthusiasts alike, providing a comprehensive and insightful update on the dynamic fashion landscape of China since the beginning of the 21st century.

Weight: 308g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811629280
Edition number: 1st ed. 2022