Fashion in the 90s: Fashion in the 90s

The 1990s were a time of minimalism, deconstruction, the rejuvenation of established houses, an increased concern with environmentalism, developing technologies, and the beginning of the fashion internet. Designers such as Tom Ford, John Galliano, Alexander McQueen, Marc Jacobs, Michael Kors, Martin Margiela, Stella McCartney, Helmut Lang, Jil Sander, Yohji Yamamoto, Rei Kawakubo, and Viktor and Rolf challenged the expected appearance or workings of high fashion, laying the foundation for fashion of the twenty-first century. Reinvention and Restlessness: Fashion in the 90s explores changes to fashion editorials and campaigns, a new theatricality to runway presentations, and the emergence of fashion theory as a field.

Format: Hardback
Length: 192 pages
Publication date: 16 March 2021
Publisher: Rizzoli International Publications

The 1990s were a time of significant change and innovation in the fashion world, marked by a range of concepts that have come to define the era. These concepts include minimalism, deconstruction, the rejuvenation of established houses, an increased concern with environmentalism, developing technologies, and the beginning of the fashion internet. Additionally, the 90s saw a freewheeling historical reference, with designers borrowing significant styles from other cultures.

In the twenty years since the decade ended, the fashion world has experienced several nineties revivals, reflecting the enduring influence of the 90s on fashion. Reinvention and Restlessness: Fashion in the 90s focuses specifically on designers who challenged the expected appearance or workings of high fashion and played an important role in laying the foundation for fashion of the twenty-first century. These designers include Tom Ford, John Galliano, Alexander McQueen, Marc Jacobs, Michael Kors, Martin Margiela, Stella McCartney, Helmut Lang, Jil Sander, Yohji Yamamoto, Rei Kawakubo, and Viktor and Rolf.

Additional chapters in the book address changes to fashion editorials and campaigns, a new theatricality to runway presentations, and the emergence of fashion theory as a field. The 90s were a time of experimentation and innovation, and this book explores the ways in which designers pushed the boundaries of fashion and shaped the industry for years to come.

In conclusion, the 1990s were a transformative decade in the fashion world, marked by a range of concepts that have continued to influence the industry today. Reinvention and Restlessness: Fashion in the 90s provides a comprehensive look at the designers and trends that shaped the era and explores the ways in which they continue to shape fashion in the twenty-first century.

Weight: 1452g
Dimension: 237 x 313 x 23 (mm)
ISBN-13: 9780847869770