Shulph Ink
Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives
Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives
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Excellent- More about Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives
The fashion industry has seen an increase in global manufacturing service and market share for womens mid-market apparel in emerging markets. To succeed, fashion firms need to understand the industry, macro-environmental factors, traditions, and religious beliefs. This book provides insights into fashion marketing strategy for emerging economies, with chapters covering brand management, sustainability, digital marketing, analytics, and data science. Case studies from China, India, Ethiopia, Romania, Turkey, Brazil, and Nigeria are included.
Format: Hardback
Length: 281 pages
Publication date: 07 December 2022
Publisher: Springer International Publishing AG
Over the past few decades, emerging markets have witnessed a significant rise in their contribution to global manufacturing services within the fashion industry, accompanied by a notable increase in market share, particularly in the womens mid-market apparel segment. For fashion firms to thrive in these markets, it is imperative to acquire a comprehensive understanding of the industry's current state, macro-environmental factors, cultural traditions, and religious beliefs. The traditional one-size-fits-all approach to global fashion marketing strategy necessitates a significant shift; fashion firms must adopt tailored strategies that align with the specific needs of fashion brands operating or seeking to operate in emerging markets.
In this contributed volume, authors shed light on fashion marketing strategies for emerging economies, recognizing these markets as vital growth centers. Chapters delve into core topics such as brand management, sustainability, digital marketing, analytics, and data science. Spanning a diverse range of emerging markets, chapters offer case studies from China, India, Ethiopia, Romania, Turkey, Brazil, and Nigeria, among others. This book responds to the growing demand for research, information, recommendations, and insights from practitioners, entrepreneurs, and academics who are eager to comprehend marketing strategies, tools, and technologies that will succeed within this distinct industry.
Weight: 514g
Dimension: 210 x 148 (mm)
ISBN-13: 9783031073250
Edition number: 1st ed. 2023
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