Shulph Ink
Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives
Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives
YOU SAVE £24.08
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Couldn't load pickup availability
Excellent- More about Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives
Emerging markets have gained a significant share of the global fashion industry, particularly in womens mid-market apparel. To succeed, fashion firms need to understand the state of the industry, macro-environmental factors, traditions, and religious beliefs. This book provides case studies from China, India, Ethiopia, Romania, Turkey, Brazil, and Nigeria, covering core topics such as brand management, sustainability, digital marketing, analytics, and data science.
Format: Paperback / softback
Length: 281 pages
Publication date: 07 December 2023
Publisher: Springer International Publishing AG
Over the past few decades, emerging markets have witnessed a significant increase in their share of global manufacturing and service sectors within the fashion industry, particularly in the mid-market apparel segment for women. To succeed in these markets, fashion firms must gain a comprehensive understanding of the industry's state, macro-environmental factors, traditions, and religious beliefs. A generic approach to global fashion marketing strategies is no longer sufficient; instead, fashion firms require tailored strategies that align with the specific needs of their brands operating or seeking to operate within emerging markets.
In this contributed volume, authors shed light on fashion marketing strategies for emerging economies and recognize these markets as significant growth centers. The chapters delve into essential topics such as brand management, sustainability, digital marketing, analytics, and data science. Covering a diverse range of emerging markets, the chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil, and Nigeria, among others.
This book addresses the growing demand for research, information, recommendations, and insights from practitioners, entrepreneurs, and academics who are eager to understand marketing strategies, tools, and technologies that will be effective in this unique industry.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031073281
Edition number: 1st ed. 2023
This item can be found in:
UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
- Delivery times: within 5 - 10 days for international orders.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
